Page 23 - ITLN-September-October-2024-Issue-for-Website

How is Jeena & Company reshaping supply

chains with innovative, data-driven solutions

In an exclusive interview with Indian Transport and Logistics News,
Prediman Koul, the new CEO of Jeena & Company, discusses the

company's focus on technology and data-driven logistics.

eena & Company, a prominent We employ a range of cutting-edge
player in the logistics technologies such as the Internet
industry, has been at the of Things (IoT), Cloud Computing,
forefront of revolutionising Analytics Dashboards, and Portal
Jtraditional supply chain Technologies to streamline
management. With a legacy data collection, analysis, and
spanning over 124 years, Jeena & visualisation. These tools enable
Company has embraced technology us to operate with real-time visibility
as a cornerstone of its operations, across the supply chain, ensuring
optimising its supply chain, that we can respond swiftly
enhancing efficiency, and delivering to changes in demand or
superior value to clients. potential disruptions.

Last year, the company launched IoT allows us to monitor
J5, a next-gen freight forwarding shipments with precision, providing
and customs platform with a new real-time data on location,
technology architecture, showcasing condition, and performance, while
its commitment to innovation and a cloud computing offers a scalable
future-focused digital strategy. and secure platform for storing
and processing vast amounts of
In the article, Koul explains the data. Our analytics dashboards
company's strategic use of data consolidate this information into
analytics and advanced technologies actionable insights, allowing us
that have transformed their to make informed decisions,
logistics operations. optimise processes, and enhance
service deliveries.
Q. How has data analytics lead times from 30 to 3 minutes by
transformed your logistics Portal technologies further automating document digitisation.
operations? strengthen transparency by giving J5 also syncs with our ERP system
Data analytics has transformed clients and partners secure access for real-time supply chain tracking.
Jeena & Company’s logistics by to critical data, fostering trust, and
providing real-time insights and eliminating intermediaries that can Q. How does Jeena & Company
predictive capabilities. This has introduce inefficiencies or potential stand out from other Indian
enhanced efficiency, cut costs, fraud. These systems also support logistics firms?
and improved decision-making, faster, more accurate transactions, What sets us apart is our
allowing for better demand helping reduce costs and ensure unwavering focus on building
forecasting, route optimisation, and seamless operations. long-term relationships with our
proactive disruption management. clients. We believe that success
Additionally, it enables personalised Q. Which data-driven in logistics isn’t just about moving
services by analysing customer data logistics tools do you find goods; it’s about understanding the
and supports sustainability efforts. most effective? intricacies of each client’s business
We launched J5, a fifth-generation and delivering solutions that add
Q. What technologies or freight forwarding and customs real value. This customer-centric
software do you use for data solution leveraging advanced data approach, advanced technology,
collection, analysis, and technologies. It integrates with AI- and adaptive outlook make Jeena &
visualisation? powered CHA software, cutting Company stand out in logistics.