Page 24 - ITLN January - February 2025

Special Report
Quick-commerce

How the 10-minute

promise is shaping the

future of Indian

consumers

With around 2,000 dark stores across major cities and
a projected CAGR of 16.07%, India's quick commerce
revolution is poised to transform the future of retail.

Parijat Sourabh

uch bhi, kahin bhi, abhi" 2029. By the same year, the number
(Anything, anywhere, of users in India's quick commerce
now) — this isn't just a market is anticipated to grow to 60.6
Kcatchy slogan; it's the new million which was 26.2 million users
reality of urban India. In a tenth-floor in 2024. But behind these staggering
apartment in Bengaluru, a resident numbers lies a complex web of
urgently needs fresh vegetables and logistics innovation, technological
milk for breakfast. In Delhi's Connaught advancement, and fierce competition
Place, a child working on a school that's transforming not just how
project realises he needs a notebook Indians shop, but how cities function.
and chart paper late at night. In
Mumbai's corporate districts, an office Why India became quick commerce's
worker rushes to order new earbuds promised land
before a client meeting because his India's quick commerce boom is
existing ones aren’t working. Whether no coincidence. It emerged from a
it’s essential groceries, school confluence of factors that created the
stationery, or personal accessories, ideal environment for this revolution.
within moments of tapping phones, One key driver is India's widespread
a complex symphony of technology, smartphone adoption. According to
logistics, and human effort springs 2024 data from Statista, the country
into action. Welcome to India's quick now has 700.58 million smartphone
commerce revolution, where the gap users. Second, the Covid-19 pandemic
between desire and fulfilment has accelerated the adoption of online
shrunk to mere minutes. shopping across all age groups.
The potential of India's quick Third, India's dense urban geography,
commerce market is immense. with millions living in compact
According to Statista, the sector is neighbourhoods, made rapid delivery
projected to generate revenue of $5.384 logistics feasible.
billion in 2025. With a compound annual What makes India's market
growth rate (CAGR) of 16.07% from particularly compelling for quick
2025 to 2029, the market is expected commerce is the unique combination
to reach a volume of $9.771 billion by of urban density and digital adoption. In
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