Page 25 - ITLN January - February 2025

Roadcast’s platform
ensures rapid delivery
times for quick commerce
businesses by providing
real-time visibility,
route optimisation, and
predictive analytics.

Rahul Mehra
Roadcast

major metros, thousands of potential
customers live within a three-
kilometre radius of any given point,
creating the critical mass necessary
for efficient operations. However,
these same advantages come with
distinct challenges. Narrow streets,
inconsistent address systems, and
varying infrastructure quality across
neighbourhoods require companies to
develop India-specific solutions rather
than simply importing global models.

How 10-minute delivery
actually works
At the heart of quick commerce's
success lies a reimagining of traditional
logistics. The conventional hub-and-
spoke model has been replaced by a
network of dark stores. A 'dark store' is
a retail fulfilment centre or warehouse
that operates like a traditional store but
is not open to the public. It is designed
specifically for online orders, acting as a
hub for picking, packing, and dispatching
goods for delivery.
These dark stores are strategically
located every 2-3 kilometres in urban
areas. Typically ranging from 1,500
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